As younger generations build wealth, a clear trend is emerging: real estate remains a top choice for long-term investment and financial growth. But how they view real estate—and how it fits into their broader investment strategy—differs significantly from previous generations.
According to the 2024 Study of Wealthy Americans by Bank of America, younger high-net-worth individuals (ages 21–43) are identifying real estate as a cornerstone of their wealth-building strategy. This group—largely made up of digital nomads and professionals in finance and technology—considers real estate a top asset class alongside cryptocurrency, private equity, and income derived from personal brand ventures.
In contrast, those over the age of 44 continue to favor real estate but also place strong emphasis on more traditional vehicles like U.S. and international stocks.
Why This Matters for Sellers
This generational shift means that today’s sellers need to think beyond staging and curb appeal. The next-gen affluent buyers often come with different family structures, lifestyle expectations, and purchasing criteria. If you’re preparing to sell your home, aligning your property’s presentation with the values and priorities of this rising buyer pool is more important than ever.
Whether it’s highlighting remote work capabilities, sustainable features, or modern amenities that resonate with younger professionals, thoughtful preparation can make all the difference in attracting strong offers from this influential group.
Ready to Sell Smarter?
If you’re curious about what it takes to make your home appeal to the next wave of affluent buyers, I’d love to help. Let’s position your property to stand out in today’s evolving market.
For more expert tips, email me at ivona@ivonahomes.com
Source: Bank of America 2024 Study of Wealthy Americans
